branding.beer

 

The agency I was working at needed a way to drum up new business. We had a lot of success in launching a local beer brand in Tampa, FL with Coppertail Brewery and we wanted to showcase that work in a microsite that we could use to pitch our work to other clients.

 

I worked closely with a designer, and together we came up with the concept for this site. A very graphic-heavy page that showcased the entire story of how we created the brand from start to finish.

 

This was a great project to work on because it allowed me to experiment with a lot of different things – from parallax scrolling, to page animations, to interactive elements. It was entirely built from scratch, and the thing I am most proud of is the initial intro scrolling where the bottle goes into the six-pack – you definitely need to check it out.

 

I also optimized the entire site for viewing on mobile, which is a lot of fun to view as well.

 

You can view a mirrored version of this project below:

http://theimaginerd.com/projects/branding.beer