I had a wonderful opportunity to work with the folks at Texas Children’s Hospital for several years. Our agency had helped them redesign their brand, and as part of that, we came up with an outline of what the ideal patient experience would be from pre-admission to post-care.
We developed this guide to help employees understand the importance of what they did and guide them through the experience. It would also serve as a guide for patients on what to expect when they arrived at the hospital and what they could expect from the staff.
You can view this project at: